T H E N I G H T R A V E N S O F
B E R G E N C I T Y
B E R G E N C I T Y
The Night Raven's philosophy is that adult, sober people's presence in the city at night time will contribute to lower violence, substance abuse and crime. Experience has shown that the Night Ravens are contributing to making Bergen a safer city.
The Night Ravens of Bergen City are one of the oldest groups of Night Ravens in Norway.
They started up in 1992, and they are still taking night walks in the weekend around 10.000 hours a year.
The Night Ravens of Bergen City are one of the oldest groups of Night Ravens in Norway.
They started up in 1992, and they are still taking night walks in the weekend around 10.000 hours a year.
THE ASSIGNMENT
The Night Ravens of Bergen City need more volunteers to join their group.
- Make a PR-plan and a marketstrategy from january to august for how to get more volunteers to sign up as Night Ravens.
- Design a business card or make ads (we did both)
- Design a website for them or an anniversary brochure (we did both)
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Print ads
"I chose to not walk alone"
"In 2011 there were 5 registered gruesome rapes in the sentre of Bergen. The Night Ravens are watching the streets of Bergen every friday and saturday night to prevent substance abuse, violence and crime amongst youngsters and young people.
Show your commitment and responsibility for others - Sign up and become a Night Raven!"
"In 2011 there were 5 registered gruesome rapes in the sentre of Bergen. The Night Ravens are watching the streets of Bergen every friday and saturday night to prevent substance abuse, violence and crime amongst youngsters and young people.
Show your commitment and responsibility for others - Sign up and become a Night Raven!"
"I chose not to try"
"In 2011 there were 18 registered overdoses with a result in death in the sentre of Bergen. The Night Ravens are watching the streets of Bergen every friday and saturday night to prevent substance abuse, violence and crime amongst youngsters and young people.
Show your commitment and responsibility for others - Sign up and become a Night Raven!"
"I chose not to hit"
"In 2011 there were 138 registered gruesome violent incidents in the sentre of Bergen. The Night Ravens are watching the streets of Bergen every friday and saturday night to prevent substance abuse, violence and crime amongst youngsters and young people.
Show your commitment and responsibility for others - Sign up and become a Night Raven!"
"In 2011 there were 138 registered gruesome violent incidents in the sentre of Bergen. The Night Ravens are watching the streets of Bergen every friday and saturday night to prevent substance abuse, violence and crime amongst youngsters and young people.
Show your commitment and responsibility for others - Sign up and become a Night Raven!"
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Brochure
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Business card
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Website
